January 6, 2016

Winning the Real-Time Marketing Battle with Newsjacking

International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan's money troubles had to do with a used purse business, and how health IT companies can stand out with their marketing.

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